Hantverksakademin
Campaign, Print & SoMe / Creative Direction & Final Art
Hantverksakademin is a vocational college specializing in traditional craftsmanship. As part of the authority for vocational higher education, the school offers a flexible and modernized education within century-old craft traditions.
To highlight the extensive history of craftsmanship and increase interest in craft education, an inspiring and informative campaign was developed. The campaign is designed to reach a younger audience, which is a contributing factor to the sustainability and longevity of craftsmanship. The playful, inspiring, and visually appealing campaign concept was recognized with awards, including silver at the Swedish Design Awards.